Small and mighty: the history of the Japanese kei car, Part - 2
- As a result, kei cars could be 200mm longer and 100mm wider, although
with the government announcing the change in August 1975, carmakers had
little time to react.
- As carmakers developed new and better kei cars, sales increased. Kei
cars were also a viable export proposition, with many heading for
Europe.
- The modern kei car was born in 1990. By allowing an extra 110cc and a
100mm longer bodyshell, the kei car had come of age. Many 660cc heroes
were born.
- The Japanese government introduced a 64hp limit, although the fitment of
superchargers and turbochargers meant that carmakers could achieve
startling performance figures and remarkable fuel economy.
- Many people were introduced to the wild and wonderful kei cars via the
Gran Turismo PlayStation game, first introduced in at the end of 1997.
- Crucially, the kei car regulations only restrict physical size and
engine displacement, leaving carmakers to play with rear-wheel drive,
four-wheel drive, turbochargers, superchargers, automatic transmissions
and CVTs.
- In 2011, Subaru - one of the sector’s pioneers - ceased building kei
cars, bringing to an end 54 years of production. But Subaru didn’t leave
the sector altogether, as the current Stella is built by Daihatsu.
- In 2013, The Japan Times reported that kei cars accounted for 30% of
sales in Japan, with the US claiming they provide an unfair barrier to
trade. In effect, a third of the customer base is unavailable to foreign
carmakers. By the end of 2014, kei cars accounted for a staggering 40% of sales in
Japan, with a record 2.3 million tiny cars finding new homes. Concerned that carmakers are focusing too much on the domestic market,
the Japanese government has introduced a higher tax on kei cars.
- According to the Best Selling Cars Blog, the Honda N-Box is the most
popular kei car in Japan, topping the charts for the 10th consecutive
month. Total sales in October 2015: 12,277.
- In second place is the Daihatsu Tanto, a rather cool kei car introduced
in 2003. On one side you’ll find a standard rear door, while the other
side features a sliding door. Neat. This photo was taken at the 2007
Tokyo Motor Show.
- In third place, fresh from its recent facelift, is the Nissan Dayz. The
revamp has had an immediate effect, with sales up 13%. Happy Dayz for
Nissan. This is the Teatro for Dayz concept, shown at the 2015 Tokyo
Motor Show.
- In its first full month on sale, the Daihatsu Cast found 8,895 new
homes. The funky looking Daihatsu brings to mind the Fiat 500L. Only
smaller. And prettier. And more appealing.
- Love this thing! The Suzuki Hustler was the fifth best-selling kei car
in October. It’s little wonder kei cars are so popular. Look at it.
- If the previous five cars offer a glimpse into kei cars of the present,
the Honda S660 is a tantalising glimpse into kei cars of the future. The
successor to the Beat might come to the UK.
- In Japanese spec, the mid-engined, rear-wheel drive S660 features a
660cc engine, but there are rumours it might be sold in the UK with a
1.0-litre turbocharged engine. Honda, please make this happen.
- But not all Japanese small cars are kei cars. The Toyota iQ is a good
case in point. It’s beautifully packaged, but too wide to be classed as a
kei car. The 1.0-litre engine is also too big.
Keep visiting for Part - 3.......
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