BMW Experience Tour 2014 heads to Chennai

• BMW Experience Tour 2014 is in Chennai from 4-7 September. This is the seventh city to host BMW India’s 12 city tour. The event is being held at the Madras Motor Sports Race Track in Irungattukottai.

• The BMW Experience Tour 2014 showcases the brand’s entire range of sedans and SUVs lapping a specially designed test course. Philipp von Sahr, president, BMW Group India, said, “With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.”
• The Experience Tour has already covered Jaipur, Ahmedabad, Delhi, Chandigarh, Pune and Mumbai. From Chennai, it heads to Hyderabad, Bangalore, Kochi, Lucknow and Kolkata. This will provide customers in these markets an opportunity to test drive vehicles and interact with product experts.